Business Analysis

Problem

• Services-oriented business generated insignificant profit. Hypothesis of product viability from leadership had to be proven

What I did

• Market research: I used market and sales reports, did competition research, and created SWOT and 5 forces analyses
• Product justification: I provided data showing product-market fit potential
• Vision, Goal, and Objectives: I defined product vision, goal, and objectives
• Strategy: I led target market and positioning (strategic canvas)
• Roadmap: I led definition of the MVP and the critical milestones

Results

• Leadership green light and full support to develop first Schlumberger Google Cloud native product