Jesus Bouzada Unfiltered

Amazon is arguably one of the best product companies in the world. While Jeff Bezos surely has to do with that, Amazon Product Managers have a lot to do with that. Amazon nurtures Product Managers through a well-defined product management process and, of course, the daily use of Amazon Leadership Principles. These principles are not only for Product Managers, all Amazonians use the principles every day, whether they are discussing ideas for new projects or deciding on the best approach to solving a problem. However, the principles are especially important for Product Managers, since they build the products that fuel Amazon's immense success. Let's have a look at how Amazon Leadership Principles guide great Product Managers.

Recently, I worked evaluating whether offering Free Trials would help to achieve the goals of a product and defining the Free Trial scope. In this article, I will talk about the most critical parts of this work: evaluating strategic fit, deciding on Trial terms, and defining the success milestones.

In this post, I am going to share with you some of the influencers I follow to stay updated with leadership, story telling, and other topics that are very important to any Product Manager (and really to anyone who wants to be a better professional).

The why goes always first, and I told you why I built my website in my previous post. Here, I am going to tell you how I built it. Embark with me in this journey where I am going to take you through the different decisions and stages from ideation to launch. And what comes after.

We all have a personal brand. That is, we all are perceived to be in a particular way. In this article, I am sharing how I approached personal branding from a product management point of view. I managed myself as I do with products. I believe that the most valuable product is myself and others in my team. After all, we are the means through which better products are made. As a result, I created a roadmap of activities to revamp my personal brand.

The issue on hand here was that I needed to scale my website fairly quickly in a secure and maintainable way. Why? Content is king for a website. Read on to learn what I did to solve that problem.

Welcome to my blog, which I named Jesus Bouzada Unfiltered. The name made sense since I will open up and share my ideas about product and technology. Without further ado, let me tell you how I built this blog...