Product Lifecycle: Business Case
AvocetESPSurveillance, businessCase

Product Lifecycle: Business Case


  • Two similar products being develop within Schlumberger. One for the software business and another for the surveillance business

What I did - Proved feasibility

  • Parity assessment: I pitched my findings to the software VP and the software architect
  • Market research: I used market and sales reports and did competition research
  • Product justification: I provided data showing product-market fit potential
  • Vision, Goal, and objectives: Operational after 1st iteration, incremental improvements
  • Strategy: I defined product vision, goal, and objectives
  • Roadmap: I defined MVP and short timeline
  • I pioneered one-page (A3) requirements


  • Leadership flagged the product as strategic