Product Lifecycle: Business Case
Problem
- Two similar products being develop within Schlumberger. One for the software business and another for the surveillance business
What I did - Proved feasibility
- Parity assessment: I pitched my findings to the software VP and the software architect
- Market research: I used market and sales reports and did competition research
- Product justification: I provided data showing product-market fit potential
- Vision, Goal, and objectives: Operational after 1st iteration, incremental improvements
- Strategy: I defined product vision, goal, and objectives
- Roadmap: I defined MVP and short timeline
- I pioneered one-page (A3) requirements
Results
- Leadership flagged the product as strategic