Product Lifecycle: Launch

Problem

• Launch a product worldwide

What I did - Managed launch

• Pricing: I created a multi-term, scalable price model based on cost, customer value, and competition. I got BDMs buy-in
• Licensing: I created licensing package aligned with the pricing model
• Legal: I guided the legal advisor to review IP
• Internal training: I created learning material and introduced (webinar) the product worldwide to the sales and support groups
• User training: I guided the creation of on-site course curriculum and documentation
• Marketing material: I guided the creation of web content and brochure

Results

• Product was released and generated a number of sales (e.g.: Asia, South America)