Product Lifecycle: Launch
AvocetESPSurveillance, launch

Product Lifecycle: Launch


  • Launch a product worldwide

What I did - Managed launch

  • Pricing: I created a multi-term, scalable price model based on cost, customer value, and competition. I got BDMs buy-in
  • Licensing: I created licensing package aligned with the pricing model
  • Legal: I guided the legal advisor to review IP
  • Internal training: I created learning material and introduced (webinar) the product worldwide to the sales and support groups
  • User training: I guided the creation of on-site course curriculum and documentation
  • Marketing material: I guided the creation of web content and brochure


  • Product was released and generated a number of sales (e.g.: Asia, South America)