Productize Business

Problem

• Productize one-off cloud solution tailored to one customer while not missing market opportunity window

What I did - Risk-based decision making

• Proposed three solutions: [1] make solution SaaS multitenant; [2] foundational changes; [3] separate product
• Risks and benefits: I weighed risks against benefits of each proposed solution (e.g.: scalability & performance risk in [1]; miss market opportunity in [3])
• Present and recommend: I recommended middle-ground sustainable approach (i.e.: [2])
• Market strategy: Deploy single-instance solution to early adopters before product launch

Results

• Leadership green-lighted the recommendation
• Shortened initial product launch timeline by a third, capitalizing on market opportunity window
• First product to turn into a product-led business