Productize Business
AIProducts, productization, decisionMaking

Productize Business


  • Productize one-off cloud solution tailored to one customer while not missing market opportunity window

What I did - Risk-based decision making

  • Proposed three solutions: [1] make solution SaaS multitenant; [2] foundational changes; [3] separate product
  • Risks and benefits: I weighed risks against benefits of each proposed solution (e.g.: scalability & performance risk in [1]; miss market opportunity in [3])
  • Present and recommend: I recommended middle-ground sustainable approach (i.e.: [2])
  • Market strategy: Deploy single-instance solution to early adopters before product launch


  • Leadership green-lighted the recommendation
  • Shortened initial product launch timeline by a third, capitalizing on market opportunity window
  • First product to turn into a product-led business