UX Research and Design
AIProducts, UX, userExperience, userInterviews, userInteraction, persona, journeyMaps, wireframes

UX Research and Design


  • Complexity to create sound and intuitive user experience for a technical domain

What I did - Bridged SMEs/Designers gap

  • User Interviews: I conducted customer interviews and trained designers on domain terminology and context
  • Personas and journey maps: I completed and validated persona definitions and journeys
  • Wireframes: I wireframed domain ideas to communicate in designers’ language
  • Clickable prototype: I researched user interaction and guided designer to build the clickable prototype
  • Communicate: I presented designs to key stakeholders


  • Empowered designers and sped up design iterations
  • Aligned stakeholders on innovative ideas
  • Engaged strategic customers
  • Leadership recognized the value of UX organization