User Feedback

Problem

• Sales organization unease to give access to customers who provide feedback

What I did - Internal Customers

• Workshops: I organized, facilitated, and presented findings of a series of workshops with key internal experts and users
• User Experience: I was a key contributor to pioneering UX initiatives (e.g. Design Sprint)
• Interviews: I conducted a series of interviews with key customers (internal and external)
• Engineering engagement: I involved engineering in user activities to build product understanding and engagement

Results

• Gathered invaluable feedback allowing to validate/correct development route
• Built a community of trusted users on who rely to validate product-market fit